Client Testimonials - An Amazing Promotion Tool
by: BrianDMcEvoy
Total views: 65 | Word Count: 434
Are you making the most of testimonials that you got from satisfied clients? If not, here are 7 ways to boost your marketing efforts
1) Make sure any testimonials you use on your website, really stand out from the rest of the text. Put a box around them, or use different fonts. Make sure you include their name (rather than their initials) and perhaps where they're from, to add credibility. If they have a website, include their URL, but don't make it an active link, as you want visitors to stay on your site! Use testimonials that refer to particular aspects of your business, for example, your great customer support, super price or even speedy delivery.
2) Set up a question & answer page or FAQ page on your website. In some of the answers, include a few testimonials. If a testimonial answers a question, then make sure you use it. For example, ?How long does it take for the product to arrive?? Why not answer that with a great testimonial from a satisfied client, who got the goods very quickly.
3) Set up testimonials in an autoresponder message and place the email address or sign-up box on your site, so that it's available 24/7 upon request.
4) Put together a bunch of testimonials as a report or guide in PDF format available as a free download from your site, to help prospective clients with their decision making. Just add a download link on your site that says something like ?Click Here to see what others have to say?.
5) Turn your testimonials into case studies and articles to use for promotional purposes. Start off with enticing headlines based upon the main point each testimonial focuses on like Super Support Service, Awesome Attention to Details, etc. Then include quotes or excerpts and even a link to your site for more information or to download the entire report or case study (or have this preloaded into an autoresponder and offer the web address to it as a Free Report in your last paragraph). Submit the articles to online article directories.
6) Use snippets of your testimonials in offline marketing like brochures and print newsletters and post cards. And use some online in blog posts and blurbs with forum comments and other interactions.
7) Use press releases if you believe offline publications and media may have an interest in your information, query them by researching how to do this first in freelance writer books from the public library. Then take action: submit the press releases to online press release sites and PRWeb.com then follow up with editors and publishers.
About the Author
To discover how to make the most of Client Testimonials, get your free e-course at http://www.testimonialpower.com. Brian D. McEvoy reveals some secret tips & stategies to getting testimonials that will really boost your profits.
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