The Truth about EDU Links
by: JulieJohnson
Total views: 28 | Word Count: 391
It has been common knowledge in the link building world for years that .edu links are valuable. Practiced widely and accepted, the coveted EDU link is prized. But as of late, you may be hearing a twitter or two that Edu links are no more valuable than any other link.
After all, Matt Cutts said so. He said officially in 2005 that Google's algorithm does not value the .edu tld any more than any other extension. As recently as May 2008, there were confirmations that Google did not place any more importance on the .edu domain.
But still it is a fact: they work. SEO companies want them. The build edu links themselves. They buy edu links when they can. They are ignoring Google. Not that Google is lying, but they are not going to spell out their algorithm for us either. And if the edu links work, then I still want 'em.
4 Reasons why an EDU link is more valuable:
1. EDU domains are ten plus years old. And established sites carry more weight.
2. Not easy to obtain a link on an EDU domain. Beg your professor maybe?
3. High page ranks on EDUs, coupled with excessive inbound links and traffic, add to the value in Google's algorithm.
4. Content on .edu domains tends to be worthwhile and respected inherently.
Ideas pop up in forums all the time on how to obtain edu links. The classified ad idea surfaces now and again, and it worked for awhile, but most have a no-follow now. College papers sometimes sell off some links but again that method is dated and less effective.
The Link Building 101 rules still apply, though not with as much credence, as the edu link will overshadow some of these. However, you still want ideally a link in content, that is the current effective link building tip that is garnering results. Avoid sidebar or footer links, or sitewide links, typically sold cheap on college rags (cheap for a reason!)
So if you read a know-it-all forum poster blah-blahing about Matt Cutts claim that EDU links are not valued, do read the the rest of the thread. You will inevitably read exactly what I am saying: that the EDU link is certainly valuable for many reasons, is an authoritative link that should be sought after and prized.
About the Author
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