Trade Show Do and Don't
by: dexter
Total views: 55 | Word Count: 337
After attending so many trade shows, there are always some things that I see bother me and there are some thing that are done right. To receive the best on your ROI I would suggest the following
1. One great do is when picking your trade show booth. If you are in an inline booth try to get an end booth location. This is a corner booth. You tend to get more traffic from two aisles as oppose to one
2. Provide a give away to show attendees who visit your booth. Be sure to meet and greet the attendee when they pick up a give-away. Swipe there card or get a business card. When picking a giveaway make sure you choose something that relates to your booth and product. It should have your company name and contact information on it
3. Preshow marketing is a great example of getting people to show up at your booth. Send out invitation to show attendees via e-mail or regular mail. Provide some sort of raffle or give-away incentive
4. Traffic is what you are looking for. Try to locate your booth in the second row of the convention hall, near the larger booth. This helps in getting overflow of traffic. An uncommon location is near the bathrooms or the Food court. People always travel to these locations
5. Try not to sit in your booth. I know it's difficult but try not to. If you must sit use a bar stool as oppose to a regular height chair. Never sit in an entry point to your booth. Sit always off to the side. Most of the time your sale force will be standing and greeting customers, help them out order double padding for you booth. Thye will love you for it, it's worth it
6. Try not to show too many videos. Use videos as 30 second commercials with flash and sound. Loop your videos to repeat. Keep these video simple and flashy, it should be an eye catching commercial
About the Author
Before you exhibit at any convention you should learn more on how to get the most out of yELDS convention displays You should make it your point to check out ELDS custom convention displays or call us at (626) 969-3399 ELDS, INC
Rating: Not yet rated