Business Writing - Is this the most important word to use?
by: MikeatBusinessWritingCourses
Total views: 49 | Word Count: 230
A single word can make the difference between success or failure of your writing - yet it flies so low under the radar you may miss how powerful it is.
Most business writing is aimed at persuading someone to do something.
Whether suppliers, customers or employees the objective is the same! - to persuade the reader to act.
The fact is if you don?t grab their attention and make them read on, then it follows they wont do what you want. Most people get so much mail it has to be something special to make them read on!
So even in the least important letter ? a headline is important ? that makes your reader want to read on! ? And to do that creating curiosity is vital.
So now to a very powerful word ? the word is THIS or THESE.
The headline "do you make these mistakes with English" helped to sell a fortune in courses!
The word THESE makes you curious to know which mistakes! - and makes you want to read on
You can model on this headline in many different ways.
Do you make these mistakes in copywriting?
Are you using this little know tax loophole
This is the true secret of copywriting
So try THIS in the headline of the next letter you write
MThis is why Business writing courses are so valuable - it saves so much trial and error to know what really works
About the Author
Before writing any other letters or adverts go take a look at Mikes tips and tricks on business writing at Business Writing Courses and download free reports on Business Writing
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